An Erasmus+ programme focused on digital skills in tourism has earned international recognition for the university, highlighting the growing importance of technology in preparing the industry’s future workforce.
SKOPJE, Nov. 12, 2026 (BalkanView) – North Macedonia’s University of Skopje has won the 2026 World Tourism Award for Best Tourism Education Programme, recognising its efforts to prepare students for the digital transformation of the tourism industry, the university said.
The award was presented for its programme, “Smart Skills for Smart Future – Digitalization in Tourism Business”, implemented under the European Union’s Erasmus+ programme.
The ceremony took place on Nov. 9 at the Royal Museums of Fine Arts of Belgium in Brussels, during the annual meeting of the Global Tourism Forum.
The winning programme seeks to bridge the gap between education and the changing needs of the tourism industry, where digital technologies are increasingly shaping business operations and customer experiences.
The university described the recognition as confirmation of its efforts to develop modern educational programmes and equip future tourism professionals with skills relevant to an evolving labour market.
Digital transformation reshapes tourism
A delegation from the University of Skopje attended the two-day forum on Nov. 9-10, alongside tourism industry representatives, investors and international experts.
Discussions focused on global investment, sustainable development, digital transformation, traveller safety and confidence, as well as emerging challenges and opportunities for the sector.
The award comes as tourism businesses increasingly rely on digital platforms, data-driven services and technological innovation to remain competitive.
For higher education institutions in the Western Balkans, adapting academic programmes to these developments represents an opportunity to strengthen links between education and industry.
International recognition and new partnerships
The University of Skopje said its participation in the Brussels forum provided opportunities to establish international contacts, exchange experiences and explore future partnerships.
The recognition also highlights the role of Erasmus+ in supporting educational innovation and international cooperation in countries outside the European Union.
For North Macedonia, where tourism represents an opportunity for economic development and employment, investment in digital skills could help businesses adapt to changing international market demands.
The award offers an example of how universities in the Western Balkans can contribute to that transformation by aligning education with the practical needs of an increasingly digital global economy.