Greece remains a top choice for travelers from major European markets, but competition with destinations such as Spain, Portugal, and Croatia is growing
The country has established itself as a strong brand and a mature destination for high-end tourism, moving beyond its earlier competition with Turkey and Egypt.
Greece ranks among the top five travel preferences for major European markets, according to a GWI survey. It is the third most popular destination for Germans planning trips abroad in the next 12 months, fourth for the French, fifth for Britons, and seventh for Spaniards.