Croatia’s tourism sector is well-prepared for the upcoming peak season, but pricing must remain competitive to maintain the country’s image as a high-quality destination, Tourism and Sports Minister Tonči Glavina said.
Speaking to Hina, Glavina said preparations for the summer were confirmed during a May meeting with emergency services, adding that Croatia continues to position itself internationally as a year-round destination known for diversity, quality and value for money.
Stable demand, no room for excessive pricing
Forecasts for the summer season are in line with last year’s figures, and incoming data supports an optimistic outlook, Glavina said. However, he warned that price competitiveness should remain a top priority.
“This applies not only to accommodation but to all services connected to tourism,” he said. “The government has adopted eight support packages worth €8.3 billion, including measures to assist the tourism sector, so there is no justification for unrealistic price hikes.”
Glavina said global market dynamics must be considered and stressed that “prices must reflect quality. If they do, there will be no complaints. The problem arises when they don’t. Prices are beginning to stabilise in some segments, and I expect further stabilisation.”
Croatian tourists remain the second most significant source market after Germany, the minister noted. As of 10 June, domestic arrivals exceeded 1.1 million, with nearly 2.7 million overnight stays—up 8% and 6% year-on-year, respectively.
Strong start to June, rising revenue
Glavina described the beginning of June as “fantastic,” with tourist traffic up 15% year-on-year, largely due to a surge in arrivals from Germany.
By 1 June, a total of 153.4 million receipts were issued for tourism-related services, marking a 2.6% increase from the same period in 2024. The total value of fiscalised receipts exceeded €1.97 billion, up 10.1% year-on-year, according to ministry data.