Albania is stepping up efforts to enhance consumer transparency and trust in products, aligning its legislation with EU standards to boost food safety and strengthen its position in global markets, officials said on Tuesday.
The European Movement in Albania unveiled a new initiative in Tirana, presenting an EU-aligned approach to consumer protection.
“We need effective decision-making and transparency to ensure that consumers trust the products they purchase,” said Laszlo Arendas, Manager of the Agriculture and Rural Development Program at the EU Delegation in Tirana.
“As an EU candidate, Albania has an important role in adopting EU standards, guaranteeing that Albanian consumers receive the same protection as those in the EU. Aligning its legislation will also enhance Albania’s standing as a reliable global trade partner,” he added.
Arendas noted that certain pesticides banned in the EU are now also prohibited in Albania, though challenges remain in controlling their movement within the region.
A key measure introduced at the meeting was a consumer green line, allowing individuals to report complaints and safety concerns.
“This free phone line ensures that consumers can easily raise concerns, particularly at a time when many public institutions lack accessible complaint channels,” said Granit Sokolaj, a food safety expert.
